Musicians + Public Figures

  • Photo shoots
  • Video shoots
  • Portfolio shoots
  • Press shoots
  • Stage wardrobe
  • Tour wardrobe planning
  • Special events
  • Media appearances
  • Public appearances
  • Shopping accompaniment
  • In-person consultation
  • Online consultation
  • One-off / retainer services available


Editorial + Advertising + Television

  • Designing and overseeing all artistic elements of a project including photo treatment, hair, makeup, location, posing, props, plot, etc.
  • Editorials (styling, casting, creative direction, copy)
  • Advertising campaigns (styling, casting, creative direction)
  • Social media content (styling, creative direction, copy)
  • TV commercials (styling, casting)
  • TV shows (styling, field producing)


  • Booking shoot team (photographer, hair, makeup, catering, etc.)
  • Coordinating and leading shoot team
  • Location scooting and booking
  • Pose ideas and direction
  • Creating mood boards
  • Creating call sheets
  • Casting models
  • Assisting in choosing final images


Experienced speaker and workshop developer specializing in topics related to Fashion, Branding, Style/Branding for Musicians and Public Figures.

  • TV segments
  • Keynotes
  • Workshops
  • Panels
  • Live judging panelist (think of a less mouthy Simon Cowell)


Musicians + Public Figures + Fashion Brands

  • Strategic planning
  • Brand evaluations and recommendations
  • Social media evaluations and recommendations
  • Overseeing and assisting in design of branded materials


Editorial + Social Media + Branded Materials

  • Specializing in Fashion, Fashion + Music, Fashion + Music + Branding, Fashion + Public Figures
  • Editorials
  • Social media content
  • Interviewer / interviewee
  • Branded materials (bios, write-ups, press releases, etc.)


Experienced in a variety of positions including:

  • Wardrobe styling (various)
  • Segment appearances (CTV, GLOBAL, CBC, SHAW)
  • Talent handling (CCMA awards show, Just For Laughs)
  • Field producing (CityTV, Fahrenheit Films)
  • Production assistance (Food Network, various)
  • Casting assistance (various)

"I do a lot of seemingly different things in my line of work, but there's a common thread (pun intended ;)—I help people express who they are in their branding and in the way they dress. It's as much about branding as it is about style. It's about taking what's inside and putting it out there in the most honest and marketable way possible. My philosophy is simple (and it sounds like it came straight out of a Dr. Seuss book)—if you’re being authentic, uniqueness will follow, because you’re the only you, and if you’re being true to you, you’re automatically going to stand out." —Kate Matthews